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10 Best Practices for Small Business Websites
As the popularity of drive-to-web strategies grow and businesses rely more on their websites as the main point of contact, small businesses need to pay more attention to what their sites are saying to...
View ArticleNurturing Sales Relationships in an Online World
A business acquaintance turned to me during a recent event in the area and asked, “why are you here?” Based on his knowledge of Overit as a creative marketing and communications firm, he didn’t see...
View ArticleProving It: Sales Is More Than a Fancy Proposal
Like other creative agencies, the product we sell can’t be found on any shelf (well, some of them can…). Our work involves considerable thought, strategy, know-how and the ability to create compelling,...
View ArticleUsing the Boardroom To Prove Your Work (and skills)
We’re all looking for proof. Proof that an idea works, that a candidate is the best fit or that a company’s service will benefit our business. That’s what you need to know before you can trust a vendor...
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Planning Your Association’s Website? Read This First.
Creating a website tailored to the needs of your association’s audience? It can be tricky. There are dueling priorities, laundry lists of competing Needs and Wants, and limited resources to contend...
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Sales 201: Keeping Relationships Alive Beyond the Face-to-Face
Any salesperson worth his or her salt will tell you – face-to-face interaction builds relationships. But how much of your face is there to go around? Your face doesn’t scale, so how can you continue to...
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